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Small Car, Big Success | Lamarque Ford | New Orleans, Kenner, Metairie

April 11, 2014 By Matthew Hritz Leave a Comment

Many of us in the U.S. are not familiar with sub-compact cars, mainly because for years, car manufacturers sold these vehicles strictly outside of the country. Today, almost every brand offers a sub-compact in their lineup and they seem to be gaining traction again. Sub-compacts have evolved from underpowered, cramped and unsafe vehicles to real and viable options for everyday car drivers. Technology today has made it possible to use smaller engines without sacrificing power or efficiency, while better safety devices have become standard in all cars.

Following the 1973 oil crisis, U.S. car manufacturers increased their small car/small engine production and in 1976, The Ford Motor Company introduced the Ford Fiesta, a 3 door hatchback equipped with a 4 cylinder engine. The Fiesta has sold over 16 million units worldwide since its inception, most of them outside the U.S. The Ford Fiesta was absent from the American market for 30 years after being discontinued in 1980. However, 2010 saw a renewed interest in small cars and the Fiesta came back home. For 2014, Ford took the world by surprise and the new Fiesta ST is raking up awards all over the place.

So what makes the 2014 Fiesta ST such a winner? For starters, is one of the only cars in this segment to sport a turbo-charged engine, which makes it extremely fun to drive. In the past, automakers have taken a local or regional approach when developing cars, effectively tailoring cars to specific markets. This time, however, Ford has taken a global approach in the design and marketing of the Fiesta ST and the efforts have paid off. In addition to its powerful engine, the ST offers racing inspired seats and interior, only available in pricier vehicles.

New to this generation’s Fiesta is Ford’s new design language, which is present in other models such as the Taurus, Focus, Fusion and C-Max. The new design is “meaner” looking, with dropped down headlamps and lowered hood for better air intake, along with a redesign grille that adds a sporty look across the brand. The best part about the Fiesta ST is the price, as it is still considered an economy car.

Don’t forget to stop by Lamarque Ford in Kenner to look at Ford’s new design across all models, including the 2014 Fiesta ST.

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Lamarque Ford is proud to be one of the premier dealerships in New Orleans, LA. Located in Kenner, LA, Lamarque Ford is committed to providing you the best customer service and vehicle service for the life of your vehicle. Whether you’re on the market to purchase, finance, or service a new or used Ford vehicle, you’ve come to the right place.

Tips On Buying Your First Car | Lamarque Ford | New Orleans, Kenner, Metairie

April 9, 2014 By Matthew Hritz Leave a Comment

Buying your first car shouldn’t be a time consuming and frustrating experience. Given all the resources and comparison tools available today, the process should be exciting and rewarding. However, more often than not, first time car buyers find themselves lost and without guidance. Lamarque Ford has put together a short list of tips to point you in the right direction.

Budget
Budget will dictate the basics of your car purchase. At this point, you should be looking at your overall cost of living including housing, bills, groceries, health insurance, savings, etc. Always remember to include an estimate for car insurance and emergency money to the long term cost of a car. Once you’ve set your budget, it will be easier to decide whether to get a new or used car. Whichever route you choose, you’ll also have the option to pay cash or to finance your investment.

Needs
Now that you have a price range in mind, you’ll need to asses your needs. Be sure to take your lifestyle and daily habits into account, as this will give you a better idea of what kind of car you need. The best way to do it is to ask yourself a few basic questions:

How would you be driving your car?
Will you commute long distances to work?
Will you be driving in the city?
How many people do you usually take with you?
Is fuel efficiency a priority?

Do The Research
At this point it should be really clear the type of vehicle you can afford based on your needs. Start looking online at different brands and contact the sellers directly to inquire about offers. Most car dealerships offer incentives for new car buyers, recent grads and military, so make sure this is part of your decision process. Keep in mind that there is more than one car dealership for each brand, so never settle for the first option.

Get The Feel Of The Wheel
This is the moment you’ve been waiting for. All the grunt work and countless hours of research are about to pay off. Start visiting dealerships to see the cars for yourself and talk to the salespeople personally. Once you’re ready to test drive a car, take into account the following:

Is there enough space to sit comfortably? Is it too cramped?
Are the seats and head rests comfortable?
Are the controls and switches easily accessible?
How is the visibility?
Is the engine loud or quiet?
Does the car accelerate smoothly?
Are the breaks too sensitive?

Although this is just a short list of questions to keep in mind, you should look at as many details as possible. Also remember that during the test drive the salesperson might try to single out other features that you’re not interested in, so stay focused.

In the end, your decision might come down to one thing: gut feeling. That’s right, that visceral emotion driving you crazy every time you see a red Mustang might kick in at the wrong time, so keep things in perspective. Remember to stay rational and never take on a loan that exceeds your original budget. Your intuition might determine the trim or color of your car, but it should never precede your research.

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New York International Auto Show | Lamarque Ford | New Orleans, Metairie, Kenner

April 7, 2014 By Matthew Hritz Leave a Comment

The 2014 New York International Auto Show (NYIAS) opens its doors on April 18, and is going to be one of the biggest ever. Although the show has been running since 1900 (also the first car show in America), this year’s line-up and international attention seem to be off the charts. Virtually every brand selling cars in the U.S. will be part of the show, with manufacturers like Alfa Romeo, Mercedes Benz and Audi introducing new concept or production models. American automakers will be making some big splashes too, as Chevy is introducing a new Corvette and Ford is showing off the 2015 F-150. Let’s take a closer look at some of the most important announcements.

Alfa Romeo 4C

Alfa Romeo is returning to the U.S. in 2015 with the 4C, a two seater sport coupe. The Italian automaker is known for its refined and sporty sedans but this time will be competing against Porsches and Audis. Behind the two bucket seats hides a turbo-charged 1.7 four cylinder beast, producing up to 237 horsepower. When coupled with the 4C’s light carbon fiber frame, this Italian vehicle can go from 0–60 in just under 4.5 seconds. American publications are already praising the car’s performance and looks, though some are skeptical of its success because of the speculated price tag: $70,000.

Chevrolet Corvette Z06

Also known as the top of the line Corvette, Chevy is already calling the 2015 Z06 a super car, and rightly so. The new Corvette makes more than 600 horsepower thanks to its 6.2-liter V-8 supercharged engine. It is also the fastest Corvette ever. The Z06 also features oversized ceramic brakes, 625 lb. of torque and an optional all-new automatic transmission that promises fast shifts on par with Porsche’s Doppelkupplung gear box. Chevy is headed in the right direction with the 2015 Corvette Z06, as it becomes once again relevant in the performance sports cars arena.

Ford F-150

Ford has proven time after time (30 times, actually) that the F-150 is a winner. Ford’s four wheel workhorse has been the best selling vehicle in the U.S. for 30 years, and things keep getting better. For model year 2015 the American automaker is bringing a lightweight aluminum chassis, more improvements to its powerful yet efficient V6 and improved headlight technology. F-150 sales have skyrocketed in recent years and the V6 engine is now the most popular.

BMW i8

The BMW i8 is a rare beast that combines the best of a plug-in hybrid and a sports car. BMW is betting the future of the company with their “i” series, as they’re introducing a new platform, technology and design languages that will trickle down to the rest of the lineup in coming years. The BMW i8 can achieve compact car fuel efficiency without compromising performance or looks, and it’s geared to the high-end eco-friendly consumer.

Remember to stay on top of the new car announcements as the New York International Auto Show runs from April 18th through the 27th.

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Lamarque Ford is proud to be one of the premier dealerships in New Orleans, LA. Located in Kenner, LA, Lamarque Ford is committed to providing you the best customer service and vehicle service for the life of your vehicle. Whether you’re on the market to purchase, finance, or service a new or used Ford vehicle, you’ve come to the right place.

Rear View Cameras Required In New Cars By 2018 | Lamarque Ford | New Orleans, LA

April 3, 2014 By Matthew Hritz Leave a Comment

On Monday March 31st, The U.S. Department of Transportation’s National Highway Traffic Safety Administration (NHTSA) announced a final rule that requires new visibility technology in new cars by May 2018. The technology refers to rear-view cameras, and gives drivers a wider viewing angle when backing up. The NHTSA says it implemented this new rule because of the injuries and fatalities associated with backing-up incidents. U.S. Transportation Secretary Anthony Foxx said children under five and adults over seventy years old account for 57% of back-over deaths.

The rule will apply to all new vehicles over 10,000 pounds including vans and pick up trucks, so manufacturers will need to expand this technology across their lineups by 2018. The good news is many of today’s new cars are already using this new visibility enhancement. According to Edmunds.com, almost half of all new cars in 2012 were equipped with this technology and consumer demand seems to be on the rise. Ford already offers rear-view cameras in most of its models and so do other manufacturers.

Although the new requirement is aimed at protecting children and the elderly, some people are concerned this is yet another government intrusion. However, the Federal Government already regulates the automotive industry to make sure manufacturers adhere to high quality, safety and efficiency standards. Other government mandated safety features include seat belts, airbags and tire pressure monitors; all aimed at protecting consumers.

A quick visit to your local car dealership will give you a better idea of the latest safety features, like cross-traffic alerts, forward collision warning, lane-keeping system, and many more.

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2015 Ford Mustang Aerodynamics | Lamarque Ford | Kenner, Metairie, New Orleans

March 28, 2014 By Matthew Hritz Leave a Comment

When buying a new car, most of us don’t think about aerodynamics. In fact, most of us don’t know what aerodynamics really are, and why should we? After all, we just want a smooth ride, great performance and outstanding gas mileage. However, aerodynamics play an important role in almost everything your car does, from better handling to a more comfortable ride.

Aerodynamics are nothing but the way airflows interact with your car, or according to NASA, “the way air moves around objects.” In other words, as your car accelerates, it displaces the air around it creating forces that work for or against it, depending on the design. Ideally, a vehicle with good aerodynamics uses air in its favor for several things including cooling the engine and breaks, ‘planting’ the car to the ground, and improving maneuverability at high speeds. Car manufacturers use drag coefficient to measure how aerodynamic a car is based on it’s shape.

For 2015, Ford engineers have completely redesigned the Mustang, allowing them to put a great emphasis on aerodynamics. With a more muscular look, Ford designers were able to bring the hood lower to the ground, which improves the air flow and puts less wind resistance. The Ford team went as far as redesigning the Mustang’s underbody to keep it closer to the ground. The all-new design also uses door-mounted mirrors to reduce wind noise when driving at highway speeds.

Although aerodynamics play an important role in a vehicle’s efficiency, the 2015 Ford Mustang keeps a balance between design and performance. We understand it’s not easy to have both good looks and aerodynamics, as some of the cars with the best drag coefficients turned out to be really hard on the eyes. Regardless, Ford design and engineering teams worked closely together to ensure the legendary Mustang was as attractive as ever.

Also, remember there’s nothing like test driving a new car to really understand what’s been put into it. Get in touch with us to get a feel for the 2014 Mustang, as you’ll have to wait until fall for the 2015 model. Stay tuned!

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Cop Car Reinvented | Lamarque Ford | Kenner, New Orleans, Metairie

March 26, 2014 By Matthew Hritz Leave a Comment

In 1899, when most police fleets consisted of bicycles and horses, the Akron (Ohio) Police Department decided to break out of the ordinary and got the very first motorized police cruiser. Although it was technically an electric buggy equipped with lights and a gong, it paved the road for a new type of vehicles: the police interceptor. Today we’re all familiar with the iconic Ford Crown Victoria of the late 90’s, which was the most popular choice among police departments and cab companies across the U.S. However, after a very successful nine year run, Ford ceased production of the interceptor in 2011. Based on a fuel-hungry V8 engine and a heavy large frame, the Crown Victoria wasn’t exactly the most fuel efficient car out there.

Ford started offering two new options in 2011: a leaner and meaner interceptor sedan and a high performance SUV, based on the Taurus and Explorer models respectively. After only two years, these new options proved to be a success and Ford’s new police vehicles now account for almost 50% share in this segment.

Ford’s latest models were first met with skepticism, since they were a big departure from the oversized frame of the Crown Victoria. The SUV turned out to be just what police officers were looking for, as it allows them to carry more equipment without sacrificing fuel economy. Both models come with standard all-wheel-drive and EcoBoost engines, improved acceleration and better handling. Thanks to the new improvements, police departments across the U.S. can enjoy improved fuel efficiency and help reduce greenhouse gas emissions.

As the role of police officers changes, so will the future cop cars. Ford continues to innovate and bring breakthrough products across all segments, including public safety.

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Ford C-MAX Solar Energi Tech Redefines Electric Car | Lamarque Ford | New Orleans

March 25, 2014 By Matthew Hritz Leave a Comment

It’s been over a hundred years since the introduction of the automobile, and although our cars are smarter than ever, they still share a lot of technologies with their predecessors. Most cars today, as they did in the early 1900’s, rely on fossil fuels to operate gas engines and diesel engines, and the ones that don’t, still require some sort of human input to re-charge.

We’re always hopeful for a leap into the future – things like self-driving or flying cars, teleporting vehicles; figments of someone else’s imagination popularized by science fiction. What if we take fueling, the one trait cars have shared for decades, out of the equation? New innovative car technology is letting us do just that.

The Ford C-MAX Solar Energi Concept is a glimpse of the future. Yes, it does require you to fill-up at the gas station, but unlike plug-in hybrid cars, you’ll never have to plug to an external power source like ordinary electric cars. That’s because the C-MAX’s roof is a giant solar panel, and it constantly recharges the batteries that power the electric car’s engine. This is a big deal when you consider this is free, clean, 100% renewable energy over using fossil fuels for gas and diesel engines.

To make this possible, Ford partnered with Georgia Institute of Technology, home to some of the nation’s highest regarded experts in the solar field. This will allow Ford to thoroughly test the C-MAX and get the feedback they need when this solar powered, electric hybrid car goes into production. Ford also partnered with SunPower, which provides the top of the line solar panels used in the C-MAX Solar.

We’re hoping to see this new generation of self-sustainable at Ford dealerships in the near future, when fueling becomes a thing of the past. In the meantime, we can watch this technology grow and expect to see more competition in the solar field.

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F-150 Brings LED Tech to Trucks| Lamarque Ford | New Orleans, Kenner

March 21, 2014 By Matthew Hritz Leave a Comment

Headlights were first introduced in vehicles in the late 1880’s. The first generation of headlamps were acetylene or oil based, and they came as a response to the high number of accidents that occurred at night. In 1898, the first wave of electric lamps debuted, but proved to be a failure due to the short life of the filaments and lack of power to keep them on. However, in 1912, Cadillac introduced the first good enough electric lighting system, which served as the cornerstone of modern day headlights.

Today, all vehicles that operate in public roads are required to have headlights. Modern lamps generate light from different sources like tungsten, tungsten-halogen, HID (high intensity discharge) and LED (light emitting diode). Although LED technology has been around for some time (christmas lights, anyone?), it wasn’t until 2007 that their performance was on par with other technologies. The first production vehicle with factory installed LED headlamps was the 2007 Lexus LS 600h, one of Lexus flagship cars.

Seven years later, however, LED technology is still not widely adopted in the automotive industry. LED lights have proven to be brighter and more energy efficient than other lamps, but they are still cost prohibitive for non-luxury cars. That’s why in 2015, Ford is taking a leap forward and bringing that very technology to their 6,000 lb workhorse, the new 2015 Ford F-150. Let’s take a look at the reasons behind this decision.

While redesigning the F-150, Ford engineers realized traditional headlights have to be replaced very often, so it was a natural choice to go with the long lasting LED option. LED lights also offer superior light quality and range, which translates into better visibility. Ford is the first manufacturer to bring LED lights to a truck, leaving competitors (and halogen lamps) in the dust.

Remember that along with airbags and seat belts, headlights play an important role in your vehicle’s safety. Statistically, most auto accidents happen at night, and better headlamps can significantly improve your chances of avoiding one. Stop by your local dealership so you can see the difference for yourself, as other high end vehicles are already using LED technology.

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Flagship Cars | Lamarque Ford | New Orleans, Kenner, Metairie

March 19, 2014 By Matthew Hritz Leave a Comment

For years, car manufacturers have tried to differentiate themselves from their competition. Flagship cars, namely the Shelbys, Camaros and Corvettes of the world, serve as an appealing image that attracts new buyers to those brands. At first glance, flagship cars are all about speed, sex appeal and youthfulness, traits car brands use to connect at an emotional level with potential customers. But there’s more to it.

This phenomenon is known in psychology as the halo effect, hence ‘halo cars’, and is nothing but our perceptual generalization of attributes. In other words, consumers associate these glorified vehicles with the brand as a whole, thus buying into aspirational goals. The halo effect is present in every industry and applies to products and services alike.

Halo or flagship cars are often criticized for luring buyers into the dealership, which then end up buying affordable options with lower quality standards. However, quite the opposite is true. Halo cars have a tremendous positive effect on brand recognition and new technology development, which bring in better options for consumers in the long run. Let’s explore the benefits cars like the Shelby 500 bring to the table.

As you may have guessed, flagship cars have bigger development budgets than their entry level counterparts. This allows for designers and engineers to explore new manufacturing techniques and materials. For instance, The Ford Motor Company just developed a new prototyping process for their concept cars, which could eventually be used for mass production; the 2007 Lexus LS 406 required Toyota to create the world’s strongest stamping press; countless of today’s in-car technologies were first introduced in high end vehicles, then trickled down to affordable ones.

From a marketing perspective, the halo car gives brands the opportunity to show off their latest innovations. It also gives consumers better visibility in terms of what’s coming in the following years. If we take a car like the next generation Ford Expedition, which features blind spot assist and rear view cameras, we can then assume such technology will be available in coming entry level vehicles.

Racing cars make an excellent ‘halo car’ example. As car manufacturers push technology to the limit, we get to see our everyday sedans in action. Nascar teams use modified versions of Camrys, Fusions and Impalas to show off the engines; Subarus and Minis compete in rally races to show off their steering and suspensions. This again, brings consumers closer to the brand and allows for a more honest relationship.

So don’t forget to stop by your local dealership and experience the latest technology available today.

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MyFord Touch Car Radio | Lamarque Ford | New Orleans, Metairie, Kenner

March 18, 2014 By Matthew Hritz Leave a Comment

For over eighty years, consumers have had access to in-vehicle entertainment systems. It all started in 1930, when Motorola introduced the first commercially available car radio. As with most technologies, it was just a matter of time for this new category to explode. In 1965, Ford and Motorola introduced the first eight-track car player, and as music formats evolved, so did car stereos. Today’s future automobile’s in-car entertainment systems combine old and new technologies right on our dashboards.

Modern car entertainment systems bundle different audio formats (am and fm radio tuners, CD player, mp3 playback, satellite radio, etc) and navigation (GPS) under a unified interface. For years, we’ve interacted with these devices through buttons and dials, and only luxury cars offered solutions that went beyond the volume and tuner knobs. But today, thanks to the commoditization of some technologies, like touch screens and bluetooth, car manufactures can offer smarter alternatives. Let’s take a look at today’s top in-vehicle entertainment systems.

Present-day configurations rely on a touch screen as an input method and a layer of software takes care of the rest. Some car manufacturers, like Ford, Kia and Fiat, use a Microsoft proprietary system and then fine tune it to best fit their needs. Ford’s solution, MyFord Touch, includes voice commands, traffic and directions, wifi internet, vehicle health report and other connectivity features such as bluetooth, SD card slots and USB inputs. Other systems include Hyundai BlueLink, Kia Uvo, Fiat Blue&Me, BMW Assist, Mercedes Mbrace and Toyota Entune., which share similar capabilities.

Other technology companies have attempted to enter the auto entertainment system with little or no success. Recently, Apple announced its own software, with a whole new approach to the connectivity paradigm. CarPlay (which is what Apple calls its new system) uses your iOS device as the brains of your system, as it can already handle calls, music, internet, contacts, messages and other apps. The new system will be available for select 2014 Ferraris, Hondas, Hyundais, Mercedes Benz and Volvos. CarPlay is also coming to your favorite Ford vehicles in the near future.

In the mean time, take advantage of the great selection of driving apps available on your smartphone and stop by Lamarque Ford to try out MyFord Touch.

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