When it comes to shopping for a new car, millennials are looking at the Ford SUV! The car market is always changing. Ford released a statement earlier this year that they will be doing away with many of their passenger car models such as the Taurus and Focus. This doesn’t signal an end to cars in Ford’s lineup, but there will be a final push on SUVs.
Ford’s CEO promises that they will still have a fantastic passenger car lineup, they won’t be traditional sedans. This new frontier for Ford will push more vehicles such as the Escape, one of Ford’s most popular SUVs. Since the Escape still has excellent fuel economy, it will be seen as a car.
A lot of the common changes in the car market have everything to do with millennials being the majority of the market. They aren’t buying cars anywhere near the percentage rates of previous generations, and fewer young adults even bother to get driver’s licenses. Automakers everywhere are trying to win over this demographic.
Ford has been a very successful company with appealing to millennials. In fact, in 2012, Ford lept to number one. Ford appeals to millennials because of their tech features and a lineup of vehicles and price points that appeal to their needs. From 2008 to 2013, more millennials became interested in crossovers and SUVs, and fewer wanted small cars. This is because millennials are starting families at the same time that Ford is updating their lineup.
Ford is also remaining so successful because of their focus on women. Among car buyers, less than 4 in 10 purchases were made by women, and among millennials 53% of buyers are female. In this day and age, women are not just homemakers anymore. Women require the capacity for mountain bikes and gear just like the male demographic and are seeking out SUVs. Ford’s eagerness to please their customers has not gone unnoticed. The Wall Street Journal just reported on Ford’s recent efforts to win over female customers through their programs like Live.Drive.Love: a program inviting women to take Ford cars on 24-hour test drives.
Here at Lamarque Ford, we want to have the best lineup for our customers no matter what age. If you are looking for a vehicle to fit your needs and lifestyle, we have the perfect car for you.