5 Signs You Need an F-150

June 5, 2015 By velocity Leave a Comment

You’re in denial. Don’t deny it, knowing is half the battle. Lamarque Ford is here to help you come to grips with the fact that you have a problem, and its not just running out of paper towels at a crawfish boil. If you find yourself in the following situations on more than one occasion, the answer is clear: YOU NEED AN F-150.

1. When you try and FAIL to maneuver your truck through a space the size of a shoe box. See 360-Degree Camera w/Split View Display.

2. You call it quits on the project you’re working on as soon as you see the sun start to set because your current pickup truck has the light source of a firefly. See LED Lighting.

3. On the day you’re feeling macho, your decision to shout “YOLO” and gun it on the freeway comes back to haunt you as you fail to slow down near an upcoming curve. See Curve Control.

4. It takes you fifteen minutes to do a simple parallel park since your truck is so high off the ground that you can’t see that tiny hybrid car parked right behind you. See Active Park Assist.

5. When you’re constantly at risk of being slapped with a DUI because law enforcement doesn’t know if you’re drunk or if you just can’t stay in your own lane. See Lane-Keeping System.

Disclaimer: Please drive responsibly.

Ford Named A Most Ethical Company 2015 – Lamarque Ford

March 9, 2015 By velocity Leave a Comment

Today, The Ford Motor Company was named a 2015 World’s Most Ethical Company by the Ethisphere Institute. The honor was earned thanks to Ford’s ethics compliance, corporate responsibility, leadership and innovation.

Ford is the only automaker to receive this honor, and the company has earned it for the past six consecutive years. Ford is recognized for promoting ethical business practices both internally and with consumers. Ford has continuously affirmed its commitment to sustainability, workers’ rights and the environment, which show what the company does beyond selling their product.

Ethisphere recognizes companies based on five different categories: corporate citizenship and responsibility, ethics and compliance, culture of ethics, governance and leadership, innovation, and reputation. Ford ranks highly in all the categories and exceeds industry standards by setting future best practices.

Other companies in the list include Gap, Google, Dell, and L’ORÉAL. To see the full list visit this year’s honorees.

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Lamarque Ford is proud to be one of the premier dealerships in New Orleans, LA. Located in Kenner, LA, Lamarque Ford is committed to providing you the best customer service and vehicle service for the life of your vehicle. Whether you’re on the market to purchase, finance, or service a new or used Ford vehicle, you’ve come to the right place.

Top Fords For 2015 | Lamarque Ford | New Orleans, Metairie

October 30, 2014 By velocity Leave a Comment

Since the start of their global strategy, Ford has made it clear they’re serious about pushing the limits of technology, design, and performance. 2015 will be a big year for Ford, as they’re introducing all-new models across the board and significant updates to all models. Here’s a quick wrap-up of what’s in store for 2015 from the blue oval.

All-New 2015 F-150

The F Series truck has been Ford’s work horse for decades, and 2015 will see a brand new F-150 like no other truck. From its all-aluminum frame, to the new headlights and towing capabilities, this truck remains America’s best selling vehicle. Ford is also introducing a new engine line-up, betting heavily on its V6 EcoBoost, which outperforms bigger engines while operating more efficiently. Inside its cockpit you will find an office, a zen place, a multi-media center, all in one.

2015 Ford Mustang

Mustang fans are excited about 2015 as the new pony car gets an exterior redesign, new gadgets and new engine line-up. The 2015 Mustang now sits closer to the ground with a meaner, bolder look, embellished by LED headlamps and taillights and leaner lines on its sides. Line lock, which let’s you burnout the tires for preparation at the drag strip, comes standard on all GT’s and is an option for all models. Mustang enthusiasts will also appreciate the new four-cylinder EcoBoost, which outperforms the V6 standard engine.

2015 Ford Taurus

Earlier this year we featured a post on the 2015 Taurus SHO, which features AWD and a turbo-charged V6. SHO, which stands for Super High Output, is the top-of-the-line Taurus and reflects the best of the best. With Taurus, Ford is sending the message that they still own the full-size market, and they do so with style. 2015 Taurus also offers BLIS blind spot warning system, MyFord Touch with SYNC and standard rear-view camera.

2015 Ford Focus

Focus is the world’s best selling nameplate, and as such, one can always expect great new iterations and improvements. The 2015 model does not disappoint and brings much of the same great engineering to the market. Models highlights include a 3-cylinder EcoBoost and a turbo-charged ST performance.

Check out our inventory or contact us to schedule a test drive on your favorite Ford.

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2015 F-150 Real-Life Testing | Lamarque Ford | New Orleans

August 25, 2014 By velocity Leave a Comment

A few weeks ago we discussed the rigorous testing the 2105 F-150 has to endure at Ford facilities during the production phase. Today, the finished product is tested in real-life conditions by real people. After Ford asked customers to send in applications that outlined their jobs and how the F-150 would be tested, four extreme truck owners were selected as part of Ford’s real-life testing experience. The model tested is a 2015 Ford F-150 Lariat 3.5-liter EcoBoost 4×4 and customers were selected from all across the U.S.

The first test is in the unforgiving Arizona desert, where summer temperatures reach 115º and the terrain is rough and unpredictable. Defense contractor Brian Schober’s job is to destroy trucks, so to speak, as he pushes military trucks to their limits in an Arizona facility that closely resembles the battlefield. During the test, the F-150’s new aluminum body and suspension face a combination of hills, dips, holes, washboards, gravel, rocks, and turns, and they hold up just fine. Remember this course is designed to beat up military trucks, and the 2015 F-150 is doing great.

Vehicle Engineer Manager Peter Frantzeskakis explains the new F-150’s suspension has been designed to “eat up” the rough, off-road type of surface and how the high-strength steel fully-boxed frame helps with the stiffness and rigidity. The full test consists of 36 straight hours of heat and high stress to the truck’s vital parts, as a driver stops only to refuel when needed. The outcome? No broken parts and no failure at any given point, in a terrain Brian says has claimed the lives of 13 vehicles over the past year and a half.

The other three testers have similar if not worse conditions for the 2015 F-150. A cattle rancher in Montana loads to maximum towing capacity, then drives hundreds of miles day in and day out, 6% grade slopes included. An Oregon driver who hauls and loads thousands of pounds worth of rocks and needs a dependable workhorse. A truck owner who drives over the Dempster Highway, a 900-mile gravel road that crosses into the arctic circle.

As you can see, Ford has a capable winner in the all-new 2015 F-150, and wants customers to know these aren´t just numbers on paper, but actual meaningful improvements to real life applications. In addition, the new F-150 brings improved engines, like the 2.7 EcoBoost, which brings V8 power to a fuel efficient V6.

Stay tuned and visit Lamarque Ford’s Facebook page for the upcoming test videos and check out our current truck inventory.

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2015 Ford F-150 Aerodynamics | Lamarque Ford | New Orleans

August 20, 2014 By velocity Leave a Comment

Behind each Ford vehicle there are thousands of research and testing hours. No detail goes unnoticed and no design element is an afterthought. The body of the 2015 F-150 is shaped to cut through the air and designed to improve on an already effective design. This is how Ford engineers made the F-150 the most aerodynamic F series truck yet while keeping the brand’s design elements front and center.

The Right Design. Thoroughly Tested

To ensure the engineering team got the re-design right, countless wind tunnel tests had to be conducted. The body of the F-150 got its edges sharpened, allowing for better airflow without compromising the bold look of the classic workhorse. The rear lines that follow the bed are strategically designed to drive air away form that part of the body, thus minimizing turbulence and air drag, which are well-known fuel efficiency enemies. The overall goal of the new F-150 redesign is to achieve better efficiency and better stability.

To better direct airflow down the sides, Ford design team altered the grille in an innovative way: while preserving the vertical lines that make the F-150 look aggressive, they recessed the outer sides back, giving it a smoother line shape leading to the headlamps. The grille changes coupled with the new beveled hood, considerably reduce air drag and benefit the overall design.

Here’s a list of the changes that improve the 2015 Ford F-150 aerodynamics:

Flush-mounted windshield. Since air can now flow easier, there is no need for unnecessary moulding.
Tailgate top. It acts as a spoiler as it redirects air that comes from the roof. Great for improved stability.
Cargo box. The cargo box is slightly slimmer than the body, which enhances airflow.
Sharper rear corners. Help improve stability and reduce turbulence.
Headlamp air duct.

Every Detail Reimagined

The new F-150 follows the Built Tough Ford DNA, which draws inspiration from heavy duty equipment such as bulldozers and cranes. According to the design team, testing in the wind tunnel helped the general direction of new improvements, as it allowed them to strike the right balance between a bold design and a practical one. From the headlamps to the hood, windshield and tailgate, the new “dropped beltline” styling can be seen across the F-150.

To find out more about the new F-150, visit Lamarque Ford in Kenner or check out our current F-150 inventory.

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2015 F-150 Engine Recap | Lamarque Ford | New Orleans

July 25, 2014 By velocity Leave a Comment

Whether you need to transport your tools or tow your trailer, the 2015 Ford F-150 has a range of engine choices to meet your needs; now adding two new engines to their existing line-up.

One of the new configurations is the standard 3.5-liter V6 engine. It has twin independent variable camshaft timing (Ti-VCT) that has incredible power to tow as much as 7,600 pounds, 1,910 pounds of payload, 283 horsepower, and 255 lb./ft. of torque. However, the model that has everyone talking is the high-output 2.7-liter EcoBoost V6, which is as powerful as a V8 engine. This new engine has standard Auto Start-Stop and delivers 325 horsepower and 327 lbs. of torque. The EcoBoost model has an incredible towing power of up to 8,500 pounds and delivers great efficiency thanks to its turbo-charged technology. Additionally, the 2015 F-150 uses high-strength steel and aluminum alloys that helps the truck shed over 700 pounds. Thanks to its light weight, the power-to-weight ratio of the 2015 F-150 has been improved by 15 percent over the 2014 V8 model.

As we mentioned before, the 2015 F-150 EcoBoost comes equipped with Auto Start-Stop technology. This innovative idea is designed specifically for Ford trucks, and it helps boost fuel efficiency by turning off the engine when it is stopped. When the brake is released, the engine automatically restarts. This is also the first time Ford used a concentrated graphite iron cylinder block in their gasoline engine. This is the same material used in Ford’s 6.7-liter PowerStroke turbo diesel V8 in super duty trucks and saves weight while providing reliable durability.

Compared to other trucks, testing shows that the Ford F-150 2.7-liter EcoBoost outperforms other vehicles’ engines such as the Ram 1500 3.0-liter V6 EcoDiesel and Chevrolet Silverado 1500 5.3-liter V8 when towing a 7,000 pound enclosed trailer up Davis Dam in Arizona.

So if you need more proof that F-150 is THE truck to own, stop by Lamarque Ford and test drive one today.

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2015 Ford F-150 Built Stronger, Smarter, with Ecoboost | New Orleans

May 25, 2014 By velocity Leave a Comment

The all-new 2015 Ford F-150 will prove to be the toughest, smartest, most innovative truck out there. Ford is calling its new truck “the most patented” thanks to its long list of amazing features and improvements. The new F-150 boasts over 100 new patents, as Ford engineers have redesigned many components to bring better performance, fuel efficiency and safety.

Stronger Steel Frame

Ford is introducing a brand new frame, in which it increases the amount of high-strength steel from 23% to 77%. This new alloy along with the Ford-developed heat treatment for the frame, allow for an impressively strong body. Believe it or not, even with its re-strengthened formula, Ford is shaving a few pounds off the 2015 Ford F-150’s frame.

Better Fuel Efficiency With Ecoboost

Ford is introducing the lowest displacement engine in a full size truck with the second generation F-150 Ecoboost. Rated at 2.5 liters, this turbo-charged V6 engine promises to deliver first-class fuel efficiency without sacrificing performance. Ford has achieved this through a variety of engineering tricks like using both aluminum and iron as part of the engine block, creating a powerful yet compact enclosure.

New Smart Technology

Ford is also betting on some interesting tech gadgets, like the 360º view camera. Already present in some high-end luxury cars, this is the first time a pick-up truck uses such technology. It consists of different cameras positioned in the back, front and sides, and provide a unified “birds-eye” image from above. Another first to pick-up trucks is Ford’s introduction of LED headlights. As the previous post on LED headlights discussed, LED lights not only last longer than traditional ones, but they also improve visibility and safety.

With the all-new 2015 Ford F-150, Ford is positioning its truck as not only the class leader, but as the future visionary. Ford has enjoyed the top spot for so long it can now think ahead and improve performance in new ways. If you would like to learn more about what Ford has to offer, stop by your local Ford dealership and take a look around.

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Lamarque Ford is proud to be one of the premier dealerships in New Orleans, LA. Located in Kenner, LA, Lamarque Ford is committed to providing you the best customer service and vehicle service for the life of your vehicle. Whether you’re on the market to purchase, finance, or service a new or used Ford vehicle, you’ve come to the right place.

F-150 Brings LED Tech to Trucks| Lamarque Ford | New Orleans, Kenner

March 21, 2014 By velocity Leave a Comment

Headlights were first introduced in vehicles in the late 1880’s. The first generation of headlamps were acetylene or oil based, and they came as a response to the high number of accidents that occurred at night. In 1898, the first wave of electric lamps debuted, but proved to be a failure due to the short life of the filaments and lack of power to keep them on. However, in 1912, Cadillac introduced the first good enough electric lighting system, which served as the cornerstone of modern day headlights.

Today, all vehicles that operate in public roads are required to have headlights. Modern lamps generate light from different sources like tungsten, tungsten-halogen, HID (high intensity discharge) and LED (light emitting diode). Although LED technology has been around for some time (christmas lights, anyone?), it wasn’t until 2007 that their performance was on par with other technologies. The first production vehicle with factory installed LED headlamps was the 2007 Lexus LS 600h, one of Lexus flagship cars.

Seven years later, however, LED technology is still not widely adopted in the automotive industry. LED lights have proven to be brighter and more energy efficient than other lamps, but they are still cost prohibitive for non-luxury cars. That’s why in 2015, Ford is taking a leap forward and bringing that very technology to their 6,000 lb workhorse, the new 2015 Ford F-150. Let’s take a look at the reasons behind this decision.

While redesigning the F-150, Ford engineers realized traditional headlights have to be replaced very often, so it was a natural choice to go with the long lasting LED option. LED lights also offer superior light quality and range, which translates into better visibility. Ford is the first manufacturer to bring LED lights to a truck, leaving competitors (and halogen lamps) in the dust.

Remember that along with airbags and seat belts, headlights play an important role in your vehicle’s safety. Statistically, most auto accidents happen at night, and better headlamps can significantly improve your chances of avoiding one. Stop by your local dealership so you can see the difference for yourself, as other high end vehicles are already using LED technology.

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