Generation Z Consumers Prefer Ford | Lamarque Ford | New Orleans

February 18, 2015 By velocity Leave a Comment

New research by MaritzCX is showing that Ford is the number one vehicle brand amongst generation Z. However, it doesn’t as a surprise, as Ford has made great improvements to appeal to the 16-21 years old group.

Generation Z consumers care greatly about fuel economy, and Ford has the best line-up for that. After the introduction of the EcoBoost engines, the company now offers fuel efficient options for every model, including the powerful 2015 F-150 and the all-new 2015 Ford Mustang. Today’s Ford EcoBoost engines outperform the bigger competitor offerings, while consuming less gas.

Another big consideration is technology, which Ford has made a big priority. From the introduction of SYNC 3, to the new research on self parking and innovation, Ford has definitely caught the eye of Generation Z consumers.

Generation Zers overwhelmingly prefer cars over trucks or SUVs. Ford already offers a great line of compacts, mid-size, and full-size sedans, from the fuel-sipper Ford Fiesta to the performance-minded Taurus SHO.

Ford has payed attention go what Gen-Z consumers want, and while they represent a small fraction of car buyers today, they’ll be the main purchasing power in a few years.

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Lamarque Ford is proud to be one of the premier dealerships in New Orleans, LA. Located in Kenner, LA, Lamarque Ford is committed to providing you the best customer service and vehicle service for the life of your vehicle. Whether you’re on the market to purchase, finance, or service a new or used Ford vehicle, you’ve come to the right place.

2015 Ford Fiesta: New Features | Lamarque Ford | New Orleans, Metairie, Kenner

June 10, 2014 By velocity Leave a Comment

Today, the Ford Fiesta has become the go-to model for a growing number of Americans that care about the environment but don’t want to sacrifice a fun ride. With the 2015 Ford Fiesta rolling out soon, here are some features and specifications to look out for in the upcoming model including a turbo-charged Ford Ecoboost engine.

Features: What’s New?

Following the Fiesta’s facelift in 2014, the 2015 Ford Fiesta remains virtually unchanged for the upcoming model. However, reports suggest a new color and a small price reduction might be on their way. Even when left untouched, the Fiesta retains its spot in the top five affordable small vehicles. Year after year, Ford has proven to have a strong contender in the Fiesta, as it carries over an impressive engine lineup and options only found in bigger sedans.

Exterior

The 2015 Ford Fiesta will return with two available body configurations, a hatchback and a sedan, and three engine options. The base model is an efficient 4-cylinder engine, offering up to 120 horsepower and 31 mpg combined. Entry level buyers should remain confident as the base Fiesta S offers enough punch and comfort to rival other cars in its price range. Ford will also be offering two turbo-charged Eco-Boost engine options: a 3-cylinder for the SE and Titanium models and a 4-cylinder performance option for the speedy ST version.

Interior

The interior of the new 2015 Ford Fiesta will feature AppLink capabilities for voice control function along with Ford SYNC for a complete hands-free experience for navigation and listening to music. The upcoming model will also feature an emergency assist system that notifies emergency services if a car accident occurs. For added safety, the 2015 Fiesta will also feature a driver knee airbag in addition to the standard dual front airbags.

Benefits of a Compact Car?

Although the Ford Fiesta is an affordable compact, it is not necessarily targeted at low-budget consumers. Anyone looking for great fuel economy should make the Fiesta an option. Reviewers of the sporty Fiesta ST praise its maneuverability and fast throttle response, and the fully-equipped versions stack up well against entry level luxury cars. Let’s also remember the engine offered in the ST model is the same found in the larger Ecoboost Ford Fusion, a 3,400 lb. vehicle (the Fiesta ST weighs 700 lbs. less!). Ford has found the perfect balance in the Fiesta with world-class fuel efficiency and a small-car, big-engine approach for the thrill-seeking driver.

Competition

In today’s crowded car market, competition has many names. Virtually every car manufacturer today offers subcompact models, from Honda’s Fit, the Fiat 500, Mazda 3 and Kia Rio, consumers have more options than ever. Still, Ford Fiesta stays ahead of the competition and shines where others don’t. Let’s recap and look at all the options Ford has to offer:

Hatch back/sedan options
Ecoboost technology and ST sport models available
World-class fuel efficiency
Fun to drive (many other compacts fall short here)
Latest technology available, like MyFord Touch, Bluetooth connectivity, automatic temperature control, sport seats, etc.
Top-of the line design

Let’s hope Ford surprises us for 2015 with more extra features or a new diesel engine, as the manufacturer already offers clean diesel versions of the Fiesta in Europe. In the meantime, let’s enjoy what the current model has to offer and head to your local Ford dealership for a test drive.

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Lamarque Ford is proud to be one of the premier dealerships in New Orleans, LA. Located in Kenner, LA, Lamarque Ford is committed to providing you the best customer service and vehicle service for the life of your vehicle. Whether you’re on the market to purchase, finance, or service a new or used Ford vehicle, you’ve come to the right place.

True Fuel Economy | Lamarque Ford | Metairie, Kenner, New Orleans

April 22, 2014 By velocity Leave a Comment

Most of today’s fuel cars are in a never-ending race to mpg goodness, due in part to an increase in fuel prices and environmentally conscious consumers. Nearly all car manufacturers offer an economy model, priced at around $15,000, that achieves decent gas mileage (±30 mpg). However, if you want serious fuel efficiency (+60 mpg) you’ll have to spend way more money. Let’s look at the current alternatives from the top car manufacturers around the globe.

Volkswagen’s base model, the Jetta S, is priced at $16,895 and offers 23/24 mpg. The Jetta, classified as a compact car, has a history of reliability and it’s backed from one of the most prestigious brands in the market, not to mention its appealing European looks. However, 24 mpg is not a substantial figure in today’s market, and it will cost you an extra $4,000 to get to a decent 30/42 mpg. That’s right, Volkswagen’s green offering is a powerful clean diesel TDi, and it will set you back $21,295.

Toyota goes a step further and offers the Yaris, a subcompact vehicle that achieves higher fuel efficiency in 30/37 mpg. Unlike the spacious Jetta, the Yaris comes in a hatchback only version and it’s significantly smaller. However, Toyota offers a wide range of hybrid and electric vehicles, including SUVs. Starting at $19,080, the Prius gives you an astonishing fuel efficiency of 53 mpg and a roomier interior. Toyota also offers an all electric SUV, the RAV4, with an impressive 76 mpg equivalent.

Ford also offers a subcompact capable of a modest 27/38 mpg. The Ford Fiesta has proven to be a popular choice as it’s priced at an attractive $14,100. Ford’s other green offerings include hybrid versions of C-Max and Fusion, along with an all electric Ford Focus, which is rated at 99 mpg equivalent.

Other car manufacturers in the U.S. offer similar options with comparable fuel economy. However, Elio Motors, an upcoming brand, has promised to produce a vehicle capable of 84 mpg at only $6,800. Stay tuned to see how this new car does and don’t forget to stop by your local Ford dealership to see their current hybrid and green models.

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Small Car, Big Success | Lamarque Ford | New Orleans, Kenner, Metairie

April 11, 2014 By velocity Leave a Comment

Many of us in the U.S. are not familiar with sub-compact cars, mainly because for years, car manufacturers sold these vehicles strictly outside of the country. Today, almost every brand offers a sub-compact in their lineup and they seem to be gaining traction again. Sub-compacts have evolved from underpowered, cramped and unsafe vehicles to real and viable options for everyday car drivers. Technology today has made it possible to use smaller engines without sacrificing power or efficiency, while better safety devices have become standard in all cars.

Following the 1973 oil crisis, U.S. car manufacturers increased their small car/small engine production and in 1976, The Ford Motor Company introduced the Ford Fiesta, a 3 door hatchback equipped with a 4 cylinder engine. The Fiesta has sold over 16 million units worldwide since its inception, most of them outside the U.S. The Ford Fiesta was absent from the American market for 30 years after being discontinued in 1980. However, 2010 saw a renewed interest in small cars and the Fiesta came back home. For 2014, Ford took the world by surprise and the new Fiesta ST is raking up awards all over the place.

So what makes the 2014 Fiesta ST such a winner? For starters, is one of the only cars in this segment to sport a turbo-charged engine, which makes it extremely fun to drive. In the past, automakers have taken a local or regional approach when developing cars, effectively tailoring cars to specific markets. This time, however, Ford has taken a global approach in the design and marketing of the Fiesta ST and the efforts have paid off. In addition to its powerful engine, the ST offers racing inspired seats and interior, only available in pricier vehicles.

New to this generation’s Fiesta is Ford’s new design language, which is present in other models such as the Taurus, Focus, Fusion and C-Max. The new design is “meaner” looking, with dropped down headlamps and lowered hood for better air intake, along with a redesign grille that adds a sporty look across the brand. The best part about the Fiesta ST is the price, as it is still considered an economy car.

Don’t forget to stop by Lamarque Ford in Kenner to look at Ford’s new design across all models, including the 2014 Fiesta ST.

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