October is a month associated with a lot of different things–the smell of pumpkin pie, sugar-high kids trading Reese’s for Snickers, and more seriously, breast cancer awareness. Breast cancer is a disease that affects millions of people across the country, both the women and men diagnosed and their loved ones.
While treatment is getting more progressive and more effective, there have still been over 230,000 new cases found in 2013 alone according to cancer.org. And while this disease is terrifying, with the help of many companies nationwide, including Ford, hopefully soon women will have less than a one in eight chance of being diagnosed.
Ford started the Warriors in Pink program of nine women and two men to fight back against cancer and show just how strong they are. The Ford blog said, “It takes a warrior’s strength to fight, day in and day out, 365 days a year. It takes a warrior to face the adversity that is cancer.” The purpose of the Warriors in Pink program is to serve as ambassadors to the rest of the country, especially those suffering from cancer now.
The Warriors are here to provide a positive outlook through “Courage Talks,” several short and inspirational videos about the small but significant struggles those diagnosed go through and how to make it through.
Tracy Magee, Ford Primary Brand Experiential Manager said, “The personal stories and experiences of the Models of Courage will help raise awareness, as well as inspire those battling breast cancers to continue the fight. Their stories inspire me every day.”
So far they have raised $120 million, but say they are no where near done.