Just Truckin Around

August 27, 2015 By velocity Leave a Comment

Is your ride a coupe or sedan? Is your view constantly obstructed by a truck, making traffic the most oppressive nightmare of all time?
Well like the bumper sticker says, “If You Can’t Beat Um, JOIN UM.”
Not only are trucks the perfect weapon against the pothole tyranny that has befallen the New-Metro area, driving a truck is like the South’s secret handshake. It’s like, “Who’s this joker? Wait is that an F-150? I thought that was you, how’ve you been brother?!”

Not convinced?
Well perhaps try these scenarios on for size, after which we DEFY YOU to not jump into your lame 4-door and fly to Lamarque Ford for a Truck-grade.
(See what we did there? It’s like upgrade, but with “Truck.” This is both a dealership and a comedy club.)

These are luxury vehicles plus your list of assets now includes “built-in pool.” Your stock just went up.
#MarriageMaterial

Because self respect. Get off the ground.

“Let’s go Tramping,” is suddenly a great idea.
#TrampStamp #RonnieLamarqueBumperSticker
SIDE NOTE: Business in the Front, Party in the Back is exactly right.
#MulletOnWheels

When ya gotta GO on the go. Porta-Potties just got extra portable.
Here in New Orleans its more like Parade-a-Potty.
#MardiGrasLife

Always travel with a back-up plan.
This is America and we have options.
Also, hella HORSE POWER.
#Merica

We call that the “pickup” feature. You’re Welcome.

Truck Trend Magazine Truck Of The Year: F-150 | Lamarque Ford | New Orleans

January 13, 2015 By velocity Leave a Comment

Last week, Truck Trend Magazine picked Ford F-150 as its 2015 Pick Up of the Year, beating competitors from GMC, Toyota, Chevrolet and Dodge. Truck Trend Magazine puts the trucks through an intensive five-day testing regimen, evaluating everything from drivability to towing capacity. The judges also look at new technology, fuel efficiency, materials and other features that can make or break the driving experience. Let’s look at what the editors had to say about the all-new 2015 F-150.

First, the F-150 looks great on paper: a new aluminum body with a high-strength steel frame, improved fuel efficient engines, and best-in-class technology. Although judges welcomed the weight reduction and overall comfort, what really impressed them was how the F-150 behaved on the field. A combination of performance, usability and capability is what ultimately gave Ford’s best selling truck an edge.

During five days of testing, the F-150 was put through tests ranging from speed and acceleration with and without payload, braking distance, towing trips, LA traffic loops, and 100 miles of off-road driving. After the testing round, it was clear the 2015 F-150 outperformed the competition.

The 2015 F-150 was an easy pick for Truck Trend Magazine, offering the latest engine technology, with two EcoBoost options. The small 2.7 V6 EcoBoost features Auto Start-Stop, a technology that allows the engine to shut off when the truck comes to a complete stop and re-starts immediately when the brake is released.

The 3.5-liter EcoBoost outperforms most competitors’ V8 engines, and it brings a 12 percent improvement in power-to-weight ratio. This version also offers a best-in-class max-towing rating, at an impressive 12,200-lb. Thanks to its direct injection technology and twin-intercooled turbo-chargers, the 3.5 EcoBoost outputs 365 horsepower and up to 420 lb. of torque.

Ford also offers a V8 F-150, featuring 5.0 liter displacement and a new Ti-VCT technology. All models are coupled with an electronic 6-speed transmission, which facilitates towing and offers a wide gear ratio for improved performance.

If you’d like to test drive the truck everyone is talking about, stop by your local dealership today or check out our inventory of new 2015 F-150s.

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Lamarque Ford is proud to be one of the premier dealerships in New Orleans, LA. Located in Kenner, LA, Lamarque Ford is committed to providing you the best customer service and vehicle service for the life of your vehicle. Whether you’re on the market to purchase, finance, or service a new or used Ford vehicle, you’ve come to the right place.

2015 Ford F-150 Aerodynamics | Lamarque Ford | New Orleans

August 20, 2014 By velocity Leave a Comment

Behind each Ford vehicle there are thousands of research and testing hours. No detail goes unnoticed and no design element is an afterthought. The body of the 2015 F-150 is shaped to cut through the air and designed to improve on an already effective design. This is how Ford engineers made the F-150 the most aerodynamic F series truck yet while keeping the brand’s design elements front and center.

The Right Design. Thoroughly Tested

To ensure the engineering team got the re-design right, countless wind tunnel tests had to be conducted. The body of the F-150 got its edges sharpened, allowing for better airflow without compromising the bold look of the classic workhorse. The rear lines that follow the bed are strategically designed to drive air away form that part of the body, thus minimizing turbulence and air drag, which are well-known fuel efficiency enemies. The overall goal of the new F-150 redesign is to achieve better efficiency and better stability.

To better direct airflow down the sides, Ford design team altered the grille in an innovative way: while preserving the vertical lines that make the F-150 look aggressive, they recessed the outer sides back, giving it a smoother line shape leading to the headlamps. The grille changes coupled with the new beveled hood, considerably reduce air drag and benefit the overall design.

Here’s a list of the changes that improve the 2015 Ford F-150 aerodynamics:

Flush-mounted windshield. Since air can now flow easier, there is no need for unnecessary moulding.
Tailgate top. It acts as a spoiler as it redirects air that comes from the roof. Great for improved stability.
Cargo box. The cargo box is slightly slimmer than the body, which enhances airflow.
Sharper rear corners. Help improve stability and reduce turbulence.
Headlamp air duct.

Every Detail Reimagined

The new F-150 follows the Built Tough Ford DNA, which draws inspiration from heavy duty equipment such as bulldozers and cranes. According to the design team, testing in the wind tunnel helped the general direction of new improvements, as it allowed them to strike the right balance between a bold design and a practical one. From the headlamps to the hood, windshield and tailgate, the new “dropped beltline” styling can be seen across the F-150.

To find out more about the new F-150, visit Lamarque Ford in Kenner or check out our current F-150 inventory.

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Lamarque Ford is proud to be one of the premier dealerships in New Orleans, LA. Located in Kenner, LA, Lamarque Ford is committed to providing you the best customer service and vehicle service for the life of your vehicle. Whether you’re on the market to purchase, finance, or service a new or used Ford vehicle, you’ve come to the right place.

2015 Ford F-150 Built Stronger, Smarter, with Ecoboost | New Orleans

May 25, 2014 By velocity Leave a Comment

The all-new 2015 Ford F-150 will prove to be the toughest, smartest, most innovative truck out there. Ford is calling its new truck “the most patented” thanks to its long list of amazing features and improvements. The new F-150 boasts over 100 new patents, as Ford engineers have redesigned many components to bring better performance, fuel efficiency and safety.

Stronger Steel Frame

Ford is introducing a brand new frame, in which it increases the amount of high-strength steel from 23% to 77%. This new alloy along with the Ford-developed heat treatment for the frame, allow for an impressively strong body. Believe it or not, even with its re-strengthened formula, Ford is shaving a few pounds off the 2015 Ford F-150’s frame.

Better Fuel Efficiency With Ecoboost

Ford is introducing the lowest displacement engine in a full size truck with the second generation F-150 Ecoboost. Rated at 2.5 liters, this turbo-charged V6 engine promises to deliver first-class fuel efficiency without sacrificing performance. Ford has achieved this through a variety of engineering tricks like using both aluminum and iron as part of the engine block, creating a powerful yet compact enclosure.

New Smart Technology

Ford is also betting on some interesting tech gadgets, like the 360º view camera. Already present in some high-end luxury cars, this is the first time a pick-up truck uses such technology. It consists of different cameras positioned in the back, front and sides, and provide a unified “birds-eye” image from above. Another first to pick-up trucks is Ford’s introduction of LED headlights. As the previous post on LED headlights discussed, LED lights not only last longer than traditional ones, but they also improve visibility and safety.

With the all-new 2015 Ford F-150, Ford is positioning its truck as not only the class leader, but as the future visionary. Ford has enjoyed the top spot for so long it can now think ahead and improve performance in new ways. If you would like to learn more about what Ford has to offer, stop by your local Ford dealership and take a look around.

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