New research by MaritzCX is showing that Ford is the number one vehicle brand amongst generation Z. However, it doesn’t as a surprise, as Ford has made great improvements to appeal to the 16-21 years old group.
Generation Z consumers care greatly about fuel economy, and Ford has the best line-up for that. After the introduction of the EcoBoost engines, the company now offers fuel efficient options for every model, including the powerful 2015 F-150 and the all-new 2015 Ford Mustang. Today’s Ford EcoBoost engines outperform the bigger competitor offerings, while consuming less gas.
Another big consideration is technology, which Ford has made a big priority. From the introduction of SYNC 3, to the new research on self parking and innovation, Ford has definitely caught the eye of Generation Z consumers.
Generation Zers overwhelmingly prefer cars over trucks or SUVs. Ford already offers a great line of compacts, mid-size, and full-size sedans, from the fuel-sipper Ford Fiesta to the performance-minded Taurus SHO.
Ford has payed attention go what Gen-Z consumers want, and while they represent a small fraction of car buyers today, they’ll be the main purchasing power in a few years.
–
Lamarque Ford is proud to be one of the premier dealerships in New Orleans, LA. Located in Kenner, LA, Lamarque Ford is committed to providing you the best customer service and vehicle service for the life of your vehicle. Whether you’re on the market to purchase, finance, or service a new or used Ford vehicle, you’ve come to the right place.
