2015 ford | Lamarque Ford

Ford Introduces Ford GT | Lamarque Ford | New Orleans

January 12, 2015 By Matthew Hritz Leave a Comment

Yesterday Ford unveiled Ford GT, a showcase of their latest technology in a powerful super-car that redefines design and performance. The company is using its most advanced engine and materials as it hopes this strategy will pave the way for new improvements in overall efficiency. In front of an unsuspecting crowd at the North American International Auto Show, Ford announced its renewed commitment to performance models. Let’s see what the new Ford GT has to offer.

The new car, Ford GT, relies on the most powerful EcoBoost engine ever: a 600 horsepower turbo-charged V6. EcoBoost engines are the heart of Ford’s performance line-up, and it already powers the new Mustang, F-150 Raptor, Focus ST and Fiesta ST. The new engine, however, features a twin-turbocharged 3.5 liter displacement and a wide powerband for improved torque and raw power. Like all EcoBoost models, Ford GT excels in efficiency, as it was designed with endurance-racing in mind. To top things off, Ford GT is coupled with a seven-speed dual-clutch transaxle transmission for instant shifting.

The GT was designed from top to bottom to reduce drag and improve downforce and stability. Breakthrough research in airflow management was crucial for the efficient design. The rear spoiler is synchronized to driver input and speed, and it deploys and adjusts its height to improve driving conditions. Ford is also using what the company calls “advanced lightweight composites,” which are extra durable light materials that will serve for future models. A combination of carbon fiber and aluminum are used in the GT’s frame and body.

Ford GT will serve as the technology and performance showcase for the company, and it will be at the center of Ford’s performance strategy. The super-car has already been selected to be featured in the cover of Forza Motorsport 6, the popular racing video game. Ford GT is scheduled to hit dealerships in 2016 and production will begin later this year.

Remember Ford already offers a complete performance line up, including the all-new 2015 Mustang and F-150 Raptor. Check out our inventory and stop by the dealership to test drive one today.

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Lamarque Ford is proud to be one of the premier dealerships in New Orleans, LA. Located in Kenner, LA, Lamarque Ford is committed to providing you the best customer service and vehicle service for the life of your vehicle. Whether you’re on the market to purchase, finance, or service a new or used Ford vehicle, you’ve come to the right place.

Reasons To Buy A Ford In 2015 | Lamarque Ford | New Orleans

December 31, 2014 By Matthew Hritz Leave a Comment

2015 is going to be a great year for Ford, as the company is introducing a myriad of updated models and new technologies. Consumers will have the best selection of SUVs, crossovers, pick-up trucks, sedans and sports cars, including some of the most anticipated cars of the new year. Ford’s commitment to quality, performance, fuel efficiency and safety make it one of the best options for car buyers in 2015. Let’s look at the top reasons to buy a 2015 Ford.

Ford Offers EcoBoost Engines

Ford now offers EcoBoost engines in every model available (except Expedition), which means consumers have access to the latest performance and fuel efficient technology. Who would have though a 6-cylinder F-150 could outperform V8 competitors? America’s best selling truck now offers two EcoBoost engines, the biggest one producing 365 horsepower. Even Ford’s popular muscle car, the Mustang, is getting an EcoBoost treatment this year with a powerful 310 horsepower four-cylinder, that’s right, a four-cylinder Mustang. The technology behind EcoBoost is, in simple terms, a combination of small efficient engines and turbo-chargers with direct fuel injection.

Ford Has The Best Looks

When Ford started its One Global strategy, it was obvious some change was in place: design. Ford’s new design language features an Aston Martin-esque front grille, along with lean lines and a bolder look. Ford family of sedans is now well, unmistakably Ford, as the Fiesta, Focus, and Fusion feature similar elements that give the brand a much needed make-over. The new design extends to the SUVs, crossovers, and large sedans and it makes use of a piano-black mesh front grille for upscale models, such as the Taurus SHO or Explorer Platinum.

Ford Has Smart Production

Ford’s engineers have been hard at work to find new materials and innovative production techniques. Hence, the company is now using high-strenght aluminum for its engines and the body of the F-150, which many said it couldn’t be done. The company also has a new prototyping system that allows engineers to work faster and smarter, “printing” parts directly on sheets of metal.

Latest Technology

Ford now offers several safety technologies that can help reduce the risk of accidents, whether the driver is distracted or after a crash. The newest safety systems include AdvanceTrac stability control, SafetyCanopy system (crates a canopy with airbags to reduce roll-over related injuries), SOS post crash alert system, inflatable rear safety belts, blind spot system, driver park assist, and others.

Additionally, Ford offers great entertainment and console options, like MyFord Touch, SYNC, which is getting an update, intelligent-access with push-to-start button, rear view camera, birds-eye view and more.

Check out Ford’s 2015 inventory at Lamarque Ford today.

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Ford and Automatic Bring Siri To Cars | Lamarque Ford | New Orleans

September 15, 2014 By Matthew Hritz Leave a Comment

As in-car technology advances, not only can we control vehicle functions from our home, but we can now control our home components from our car. The Ford Motor Company is excited to announce the collaboration with Automatic Labs, manufacturer of the smart phone mobile driving assistant app. The acquisition will introduce Siri and an app called IFTTT, to affiliated vehicles both old and new.

Automatic Labs, a San Francisco based company, prides itself in creating an app and accessory that allocates automobile technology of the future to older cars. The accessory connects to a car’s data port, and makes available vital information that gives the driver feedback and score, to help them become more consistent in braking, accelerating and cruising. It also records driver history, MPG, and keeps track of gas prices. The app has a crash alert feature that alerts loved ones and emergency services in the event of an accident and it has a do not disturb feature which silences the user’s phone in route. The app also retrieves check engine codes and presents a list of nearby mechanics. It is used to help drivers remember where they parked and even assists in road trip mapping, visualization and expense tracking.

With Automatic Labs newly formed relationship with Ford, however, the technology is taking user experience to a whole new level. Siri integration allows Lincoln and Ford drivers to access all the familiar personal assistant commands through a push-to-talk button located on the steering wheel. This enhances safety and driver experience by allowing one to surf the web, send a text message, launch music playlists, respond to email or make calls, all while keeping both hands on the steering wheel and eyes on the road.

Connectivity with IFTTT, an app which name is short for If This Than That, allows users to create conditional commands between services and devices. Users can program IFTTT to pull information from different sources and create what the app calls a “recipe.” Each recipe contains a trigger and then an action. For example, a user can program their vehicle with the trigger of pulling into driveway and then the action of alerting friends and family that they have arrived to their destination safely. Another example is to signal the vehicle that you are driving home and your thermostat in your house will automatically adjust itself to preferred climate.

According to sources, the app will be introduced at $99.95, and it will roll-out as an iOS 8 only app, grandfathering Ford and Lincoln models 2011 and newer. The app will reportedly be available online in October or November of 2014.

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