DRIVING MISS LAZY: How Safe Is Too Safe?



With technological advances in automotive features ranging from progressive to excessive, vehicular transport now seems to have a “snooze & cruise” attitude attached to it.

Automakers pack their cars with more and more semiautonomous safety technology like adaptive cruise control and automatic braking, so driving a car becomes easier and easier. We are, essentially, given less to pay attention to while we’re taught that our cars are watching out for us.

The level of technology we’re seeing is impressive. Adaptive cruise control ensures your car slows with traffic. Lane departure warning technology tells you when you’ve strayed over the line. Some cars will tell you when you’re nodding off, while others will actually stop your car if a pedestrian steps out into traffic. 

These systems, in practice if not by design, allow drivers to pay less attention to the road ahead. The impact on performance and safety depends upon how big a workload drivers have. In stressful situations where drivers are easily overwhelmed, such as stop-and-go traffic or searching for an address in an unfamiliar neighborhood, electronic nannies can be a big help to a driver whose cognitive load is maxed out.

But put that same driver on an arrow-straight road in Kansas in the dead of the night and it could be a problem. The driver isn’t paying attention and may not see trouble coming until it’s too late.


The “MUST” in Mustang: A CONTEST | Lamarque Ford | New Orleans


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Ford Credit Dream Drive Sweepstakes celebrates the new Mustang’s launch and Mustang’s 50th birthday

Two winners, one in Canada and one in the United States, will choose one of six legendary four-day road trips for two using a 2015 Mustang. Winners can customize their travel, worth up to $8,500.

Contest runs through June 8, 2015. No purchase necessary. Rules and entry: FordCreditDreamDrive.com (U.S.) or www.FordCreditDreamDrive.ca (Canada)

The ultimate road trip behind the wheel of a 2015 Ford Mustang will be a dream come true for two lucky winners and their guests in the Ford Credit Dream Drive Sweepstakes. Winners will choose a route from among six legendary North American roads and then drive it using a 2015 Mustang provided for the trip.

“For anyone who’s ever dreamed of the ultimate road trip in the ultimate ride – the 2015 Ford Mustang – this is a chance to win the trip,” says John Ferguson, Ford Motor Credit Company New Vehicle Launch manager.

One winner in Canada and one in the United States will choose a four-day travel package worth up to $8,500 including use of a 2015 Mustang, round-trip airfare, gas, lodging, spending money and a camera to capture their once-in-a-lifetime memories. Winners can personalize their trips with, for example, a private tour of the south rim of the Grand Canyon, fishing in the Canadian Rockies or golf in the Florida Keys.

Ford Credit Dream Drive Sweepstakes winners will be drawn about a week after the contest closes June 8, 2015. Winners will choose from these legendary routes:

Route 66: Grand Canyon, Arizona, to Las Vegas, Nevada

Going-to-the-Sun Road: Glacier National Park to Flathead, Montana

Pacific Coast Highway: Monterey to Laguna Beach, California

Great River Road: Memphis, Tennessee, to New Orleans, Louisiana

Overseas Highway: Miami to Florida Keys

Trans-Canada Highway: Kelowna, British Columbia, to Calgary, Alberta

No purchase or judged submission is required to enter. Entrants must be 25 or older and have auto insurance and a valid driver’s license. The rules and entry form are on FordCreditDreamDrive.com (U.S.) and www.FordCreditDreamDrive.ca (Canada).

Loaded with innovative technologies and delivering high levels of performance and style, the 2015 Ford Mustang is the next chapter in the life of one of the world’s most iconic cars. The new Mustang is the first car to offer four-, six- and eight-cylinder engines that each produces at least 300 horsepower. Mustang’s impact goes well beyond the 9 million-plus cars sold; it has made thousands of appearances in film television, music and video games.

Hit The Road, Jack! | Lamarque Ford | New Orleans, LA


road trip


Don’t you just LOVE hearing all about everyone else’s Memorial Day plans?
We have that in common.

There’s nothing more depressing and even stressful than not having plans over a long weekend, especially when everyone else has their act together.

It’s cool, we’ve got the solution. ROAD TRIP.
Pack an ice chest, make a playlist, throw some sunscreen, sandals and a bathing suit in a tote, and GO.
JUST DRIVE (in a Lamarque Ford car or truck…)!

Take an adventure!
Remember those times when you actually HAD a planned destination and as you passed billboards for random roadside attractions, would OOoooOO and AAhhh over how you just wish you had the time to stop? GOOD NEWS, THE TIME IS NOW.

Here’s a list of the types of attractions and oddities to consider checking out on your Expedition (which we are selling, notice how we slipped that in there):

Boat Charters
Casinos (the seedier the better)
Golf Courses
Trails to hike
Lakes and Swimming Holes
Hole-In-The-Wall Restaurants
County Fairs or Amusement Parks
Quaint B&B’s and/or Bates Motel-esque 1-nighters. There’s something thrilling and sickening about braving a night in a sinister dwelling with “that special someone.”




LOOK MA, NO HANDS! | Lamarque Ford | New Orleans, LA

Grip your steering wheel at 10 & 2 and move into the right lane because HANDS-FREE driving is coming in HOT.

Did You Know?:

- Mercedes-Benz and Infiniti offer “lane keeping” features that allow drivers to take their hands off the wheel for periods of time on straight stretches of road.
- This summer, Tesla is promising to equip its Model S sedan to take over highway driving under certain conditions.
- In January, Audi will introduce a vehicle that can pilot itself through traffic jams.
- Next year, Cadillac will offer no-hands highway driving with its “Super Cruise.”

Talk about speedy results! This technology has sped to far ahead in such and short period of time… but meanwhile, Road Rules are still tortoising far behind. IN OTHER WORDS, “Hands Off” in the car may not mean “Hands Off” with the cops.
There are no actual federal or state laws in place specific to this new reality.

Where it is not expressly prohibited, automakers argue that hands-free driving is allowed… and legal experts tend to agree. However, this doesn’t mean drivers can expect smooth sailing. Bryant Walker Smith, a professor of law and engineering at the University of South Carolina, warns, “It’s not just what’s on the books; it’s what’s enforced,” Mr. Smith said. “If a police officer sees you driving down the road with no hands, he could determine that’s reckless and still give you a ticket. Individual officers have a tremendous amount of discretion.”

Currently, Federal laws largely mandate the design of all vehicles to ensure they meet safety standards and that’s about as far as it goes. State laws dictate how the driving is done. That being said, it seems that there’s a bit of a loop hole as it pertains to the driver BEING the car.

The goal is that law and auto makers are able to find a balance where neither safety nor innovation are compromised.

To read more, click here

Hybrid Hype: Over It? | Lamarque Ford | New Orleans, LA


Just a little dealership humor but in all seriousness, the time has come to address the eco-automotive wave sweeping the nation… and the world… or at least, WAS sweeping.
Turns out that as of 2015, hybrid sales are in significant decline. What’s more, people are actually TRADING IN their green wheels FOR SUV’s!
It goes without saying that we love and want to preserve the environment and it’s inhabitants’ health and longevity…. HOWEVER, as a purveyor of fuel-powered vehicles, I’d be lying if I said this didn’t make me smirk a little bit… despite Kelley Blue Book listing the Ford C-Max Hybrid as one of the Top 10 Green Cars of 2014! 

hybrid cars

Read Article Here

The report does point out however that while those who are hip to Hybrid-having are now whistling a different tune and trading “trees for trucks,” (think of going from pan flutes to rock & roll) it might end up hurting their finances in the long run. As we all know, saving the world isn’t exactly cheap – in other words, those cars are pretty pricey and measuring the return on your investment isn’t readily do-able. Factoring that plus the fact that gas is so low right now, drivers are feeling like it’s kind of a no-brainer… but do they really think that gas prices are going to remain this low?

It’s all a big gamble and a major investment either way you look at it: Save The Planet, Drain Your Savings… OR… Count Your Savings, Count The Minutes We Have Left.

In closing, we’d like to remind everyone to be conscious and considerate of the planet and your fellow man.
It’s Earth Day Today… but… ITS TRUCK MONTH EVERY MONTH because we say so!



Lamarque Ford is proud to be one of the premier dealerships in New Orleans, LA. Located in Kenner, LA, Lamarque Ford is committed to providing you the best customer service and vehicle service for the life of your vehicle. Whether you’re on the market to purchase, finance, or service a new or used Ford vehicle, you’ve come to the right place.

DIY : CLEAN Your Dirty Car | Lamarque Ford | New Orleans, LA

Are you constantly on THE GO and no matter how many times you resolve to clean out your car, it never seems to happen? Are you literally going out of your way to keep passengers at bay? Well it’s Spring Time which means “SPRING CLEANING” is the name of the game!

In New Orleans, we have about a 3 week window of “Spring Weather” before it becomes hotter than the fires of hell and damnation. Get out there and enjoy it while accomplishing this fantastic feat. There’s nothing more rewarding than rolling up your sleeves and getting down to business.

With these easy and affordable Do It Yourself hacks, you can detail your car like a professional without paying the high prices that a service would charge.
Give your car the TLC it deserves!!!


car cleaning tips

Clean Your Gross Car!


ronnielog video

Lamarque Ford is proud to be one of the premier dealerships in New Orleans, LA. Located in Kenner, LA, Lamarque Ford is committed to providing you the best customer service and vehicle service for the life of your vehicle. Whether you’re on the market to purchase, finance, or service a new or used Ford vehicle, you’ve come to the right place.

Soul Fuel: Ford Does Food | Lamarque Ford | New Orleans, LA

Ford is famed for forging the unFORDgettable: The Mustang. The F-150. The Sandwich.
Yes, that’s right. These titans of industry have made a sandwich. Talk about FAST FOOD!

Congratulations FORD, you’ve mastered the art of deli meat arrangement.
This is a company whose daring and cutting-edge ingenuity knows no bounds, boldly going where no auto-maker has gone before – The Kitchen.

ford sandwich

Sam Patel, a digital sculptor in Ford’s Dearborn design center, created this design for this design for a sandwich that borrows from the Ford GT’s interior design language

Okay, okay… It’s not what you think, they didn’t make an ACTUAL sandwich… just the prototype for one.
This week, The Milan Furniture Fair featured a Ford lounge showcasing non-automotive projects created specifically for the internationally renowned design show, giving their designers a great opportunity to showcase their range of talents.

The Ford designers created a sandwich, sailboat model, suitcase and more, using the GT as inspiration. Ford was the only automaker invited to participate in the show.

So what does this mean for we, the people? Well for now, the world will just have to wait with baited breath and rumbling stomaches as FORD scientists continue running highly classified sandwich tests, hoping to once again do the impossible… before the Russians.

Up Next: First Sandwich To Land On The Moon

ford sandwich

Sailboat, Electric Guitar, Suitcase-


Lamarque Ford is proud to be one of the premier dealerships in New Orleans, LA. Located in Kenner, LA, Lamarque Ford is committed to providing you the best customer service and vehicle service for the life of your vehicle. Whether you’re on the market to purchase, finance, or service a new or used Ford vehicle, you’ve come to the right place.

Ford’s CEO: Stunning Lincoln Continental Concept | Lamarque Ford

One of the hottest cars unveiled at the New York International Auto Show last week was Ford Motor Company’s dramatic Lincoln Continental Concept. For now, the Continental is a “concept,” meaning it’s not officially set for production. But Ford officials at the show made no secret of the fact that they’ll be building something much like it, and soon.

The car is believed to be based on a stretched and widened version of the architecture that underpins the Ford Fusion and Lincoln MKZ sedans, and the production version is expected to be all-wheel drive — but we don’t know that for sure yet.

However, it is known that China has a big role in Ford’s plans for its new luxury car. Ford introduced the Lincoln brand in the nation last fall, after finding that Chinese customers held the brand in exceptionally high regard. The designers of the Continental Concept took Chinese tastes into account as they put together the car.
It turns out that Chinese tastes and American tastes aren’t all that different. Ford expects the new Lincoln to find an American audience that is drawn to the brand’s new theme, “quiet luxury.”

What do you think? Will the Lincoln Continental put Ford back into the luxury-car game here in the United States? Check out this video interview with Ford CEO Mark Fields.

Lamarque Ford is proud to be one of the premier dealerships in New Orleans, LA. Located in Kenner, LA, Lamarque Ford is committed to providing you the best customer service and vehicle service for the life of your vehicle. Whether you’re on the market to purchase, finance, or service a new or used Ford vehicle, you’ve come to the right place.

Ford’s Forbidden Fruit: The Truck You Can’t Have

“What is THAT handsome thing,” you ask? Oh, just the new Ford Ranger (after a 3 year hiatus from the market). Like what you see? TOO BAD.

ford ranger

For the first time in years, the midsize pickup market is heating up. Limited to just two models a year or two ago (the Nissan Frontier and Toyota Tacoma), the segment has suddenly doubled in size, and it looks like it’s about to get even more crowded. The new Chevy Colorado won Motor Trend’s 2015 Truck of the Year award, and because of its success, General Motors is having a hard time keeping the Colorado (and the nearly identical GMC Canyon) in stock at dealerships. An all-new Toyota Tacoma is on the way, and Hyundai could be preparing an entry into the segment with its diesel-powered Santa Cruz concept. In the midst of this midsize expansion, there’s one name that’s notably absent from the field. For nearly 30 years, the Ford Ranger was a leader in the segment, only to be discontinued in 2012 without replacement. Well, the good news is that a new Ranger is coming – and sadly, it’ll be available just about everywhere but the United States.

Known internally as the T6, Ford’s international Ranger model debuted in 2010 as a rugged go-anywhere truck designed to compete with the Toyota Hilux and the Volkswagen Amarok – rugged midsize trucks available basically everywhere but in the U.S. and Canadian markets. Built in Thailand, South Africa, and Argentina, the T6 Ranger is sold in 180 countries (including Mexico), but Ford believes the truck is too similar to the F-150 to consider selling it stateside. And these fears might not be unfounded – in Mexico, the current Ranger Limited four-door starts at roughly $26,400. In the U.S., a comparable four-door F-150 starts at $30,695.

Even with its entry-level price, buyers get a lot of truck in the Ranger, and they’re about to get a whole lot more. Two diesel engines are available: a torquey 197 horsepower 3.2 liter five-cylinder (geared for towing), and a 160 horsepower 2.2 liter four-cylinder. Six-speed manual or automatic transmissions are offered for both engines, and are geared for maximum fuel economy. The revised gear ratios combined with a stop-start system (which turns the car off at idle) help to give the new truck an estimated 15% increase in fuel economy compared to the outgoing model.

The new Ranger also ditches a standard power steering setup with an all-electric system that Ford claims will reduce fuel consumption by an additional 3%. The truck has a class-leading nine inches of ground clearance, and can power through nearly two-and-a-half feet of water. A redesigned front fascia contributes to a 28 degree approach angle, and combined with a 25 degree departure angle and revised suspension with better on-road manners, there aren’t many stock trucks in the world that can boast the off-road capabilities of the Ranger.


Changes continue on the inside as the Ranger’s interior moves upscale. Clad in durable plastics and fabrics with handsome aluminum accents, Ford says the truck’s interior was designed to be more car-like while maintaining the durability of a work truck. With an all-new instrument panel similar to the one found on the American Explorer and Edge SUVs, the Ranger is also equipped with Ford’s revised SYNC 2 infotainment system. Despite being a workhorse designed for some of the toughest conditions on Earth, the Ranger can also be optioned with a host of gadgets that wouldn’t be out of place on any 2015 vehicle. Lane-departure warning, adaptive cruise control, and parking sensors are all offered on the truck. Pricing isn’t available yet, but a fully-loaded Ranger will probably top out far below the $50,000-plus F-150 Platinum.

This adds up to a thoroughly modern truck that’s a far cry from the stereotype of the primitive workhorse that many Americans have when they think of foreign trucks. This is largely because the American marketplace has been kept from the majority of foreign-built trucks for decades. In 1963, the U.S. Government imposed a 25% tariff on imported starches, brandy, and light trucks in response to a tariff on American chicken by Great Britain and France. This inexplicable law became known as the “Chicken Tax,” and is a major reason why most international automakers don’t offer their pickups in America. Heavy import fees, and the increasingly strict Corporate Average Fuel Economy standards all but reduced the small and midsize pickup market to mostly American-built trucks by the early 1990s, and when the market bottomed out by the late 2000s, it was all but left for dead.

But now, things have changed. The midsize pickup market may be growing bigger than its name suggests, but sales are heating up, and that could prove to be too much for other automakers to ignore. In an interview with USA Today last October, Ford’s truck marketing manager Dave Scott said Ford is looking at the segment, and the company could be making a return to it in the next few years. “We think we could sell a compact truck that’s more like the size of the old Ranger, that gets six or eight more miles per gallon (than a full-size truck), is $5,000 or $6,000 less, and that we could build in the U.S. to avoid the tariff on imported trucks.” While that truck could have a Ranger badge on it, it almost certainly won’t be this one – and that’s a shame.

Ford has a fantastic truck in the F-150, and it looks like it has another hit on its hands in the new Ranger. If Ford decides to build a new small truck for the American market, it doesn’t have just the F-150 to live up to, it’ll also have to contend with the forbidden fruit that is the Ranger.

Original Article by James Derek Sapienza

Lamarque Ford is proud to be one of the premier dealerships in New Orleans, LA. Located in Kenner, LA, Lamarque Ford is committed to providing you the best customer service and vehicle service for the life of your vehicle. Whether you’re on the market to purchase, finance, or service a new or used Ford vehicle, you’ve come to the right place.

Ford Named A Most Ethical Company 2015 | Lamarque Ford

Today, The Ford Motor Company was named a 2015 World’s Most Ethical Company by the Ethisphere Institute. The honor was earned thanks to Ford’s ethics compliance, corporate responsibility, leadership and innovation.

ethical company

Ford is the only automaker to receive this honor, and the company has earned it for the past six consecutive years. Ford is recognized for promoting ethical business practices both internally and with consumers. Ford has continuously affirmed its commitment to sustainability, workers’ rights and the environment, which show what the company does beyond selling their product.

Ethisphere recognizes companies based on five different categories:  corporate citizenship and responsibility, ethics and compliance, culture of ethics, governance and leadership, innovation, and reputation. Ford ranks highly in all the categories and exceeds industry standards by setting future best practices.

Other companies in the list include Gap, Google, Dell, and L’ORÉAL. To see the full list visit this year’s honorees.


Lamarque Ford is proud to be one of the premier dealerships in New Orleans, LA. Located in Kenner, LA, Lamarque Ford is committed to providing you the best customer service and vehicle service for the life of your vehicle. Whether you’re on the market to purchase, finance, or service a new or used Ford vehicle, you’ve come to the right place.