Many of us in the U.S. are not familiar with sub-compact cars, mainly because for years, car manufacturers sold these vehicles strictly outside of the country. Today, almost every brand offers a sub-compact in their lineup and they seem to be gaining traction again. Sub-compacts have evolved from underpowered, cramped and unsafe vehicles to real and viable options for everyday car drivers. Technology today has made it possible to use smaller engines without sacrificing power or efficiency, while better safety devices have become standard in all cars.

Following the 1973 oil crisis, U.S. car manufacturers increased their small car/small engine production and in 1976, The Ford Motor Company introduced the Ford Fiesta, a 3 door hatchback equipped with a 4 cylinder engine. The Fiesta has sold over 16 million units worldwide since its inception, most of them outside the U.S. The Ford Fiesta was absent from the American market for 30 years after being discontinued in 1980. However, 2010 saw a renewed interest in small cars and the Fiesta came back home. For 2014, Ford took the world by surprise and the new Fiesta ST is raking up awards all over the place.

So what makes the 2014 Fiesta ST such a winner? For starters, is one of the only cars in this segment to sport a turbo-charged engine, which makes it extremely fun to drive. In the past, automakers have taken a local or regional approach when developing cars, effectively tailoring cars to specific markets. This time, however, Ford has taken a global approach in the design and marketing of the Fiesta ST and the efforts have paid off. In addition to its powerful engine, the ST offers racing inspired seats and interior, only available in pricier vehicles.

New to this generation’s Fiesta is Ford’s new design language, which is present in other models such as the Taurus, Focus, Fusion and C-Max. The new design is “meaner” looking, with dropped down headlamps and lowered hood for better air intake, along with a redesign grille that adds a sporty look across the brand. The best part about the Fiesta ST is the price, as it is still considered an economy car.

Don’t forget to stop by Lamarque Ford in Kenner to look at Ford’s new design across all models, including the 2014 Fiesta ST.

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Lamarque Ford is proud to be one of the premier dealerships in New Orleans, LA. Located in Kenner, LA, Lamarque Ford is committed to providing you the best customer service and vehicle service for the life of your vehicle. Whether you’re on the market to purchase, finance, or service a new or used Ford vehicle, you’ve come to the right place.