Ford, one of America’s culturally and historically iconic companies, underwent a series of branding changes as the decades passed by. Ford’s logo is now among the most recognizable in the world, but it took some steps to get there.
1903- this was the first logo to be placed onto a car. For the first few years, its nouveau border was a huge hit, as it was very fashionable at the time.
1906- remembered as the “script with wings”, this logo was used on all Ford cars up to about 1910 when the lettering was revised in the form that is still used today. The script lettering became registered in the US Patent Office in 1909.
1912- Ford used the outline of an eagle to symbolize speed, grace, and lightness. This logo was printed both in dark blue and orange, and carried the slogan “The Universal Car”. Henry Ford ordered that the logo be changed out of his personal dislike for the design.
1927- With the same deep royal blue background as today’s, this logo lasted until the end of the ’50s.
Present- the blue and silver Ford oval has been used as an identification badge on all Ford vehicles for the sake of being more recognizable and consistent. It is now used on all recently made Ford vehicles all over the world.