One of the hottest cars unveiled at the New York International Auto Show last week was Ford Motor Company’s dramatic Lincoln Continental Concept. For now, the Continental is a “concept,” meaning it’s not officially set for production. But Ford officials at the show made no secret of the fact that they’ll be building something much like it, and soon.

The car is believed to be based on a stretched and widened version of the architecture that underpins the Ford Fusion and Lincoln MKZ sedans, and the production version is expected to be all-wheel drive — but we don’t know that for sure yet.

However, it is known that China has a big role in Ford’s plans for its new luxury car. Ford introduced the Lincoln brand in the nation last fall, after finding that Chinese customers held the brand in exceptionally high regard. The designers of the Continental Concept took Chinese tastes into account as they put together the car.
It turns out that Chinese tastes and American tastes aren’t all that different. Ford expects the new Lincoln to find an American audience that is drawn to the brand’s new theme, “quiet luxury.”

What do you think? Will the Lincoln Continental put Ford back into the luxury-car game here in the United States? Check out this video interview with Ford CEO Mark Fields.

Lamarque Ford is proud to be one of the premier dealerships in New Orleans, LA. Located in Kenner, LA, Lamarque Ford is committed to providing you the best customer service and vehicle service for the life of your vehicle. Whether you’re on the market to purchase, finance, or service a new or used Ford vehicle, you’ve come to the right place.

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