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Is Apple Building A Car? | Lamarque Ford| New Orleans

February 16, 2015 By Matthew Hritz Leave a Comment

In recent weeks, there’s been a lot of buzz about Apple building a vehicle to rival efforts from other tech companies already in the race. However, given the amount of rumors always surrounding Apple, we remain skeptical.

apple car

According to Bloomberg News report, Apple has a team of over 200 employees working in a car project and it has snatched top-level executives from Ford and Mercedes. The same sources say Apple is aiming at 2020 for a release date.

But is Apple actually working on a car? Or is it trying to develop new technology for the dashboard? What we know is that when/if Apple enters a new industry, it changes the playing field. Apple already offers an in-car infotainment system called CarPlay, which takes over the onboard screen and displays the familiar iOS interface, with access to Siri, Maps, Phone, Messages and Music through your iPhone. Apple is all about the user experience, and if the company feels the current solutions are not good enough, they will do something about it.

Although the company has deep pockets (an estimated $178 billion cash-on-hand), the intricacy of the vehicle production system and supply chain still amount for what makes car companies great today. For the last 100 years, major improvements in the auto industry have been on the production side, and each time a manufacturer makes big strides on this front, they attain an unprecedented level of success. Ford started early in the 1900 with innovations in the assembly line, then GM in the 80’s and Toyota in the 90’s.

Apple is also known for its flawless management of the supply chain and production, so we can expect advancements on this front.

So do you think Apple is actually building a car? All we have to say is that when they first introduced the iPhone, no one thought they could do it.

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Lamarque Ford is proud to be one of the premier dealerships in New Orleans, LA. Located in Kenner, LA, Lamarque Ford is committed to providing you the best customer service and vehicle service for the life of your vehicle. Whether you’re on the market to purchase, finance, or service a new or used Ford vehicle, you’ve come to the right place.

 

 

 

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Filed Under: Lamarque Ford Tagged With: apple building a car, apple car, ford new orleans, Lamarque Ford, lamarque ford new orleans, self driving cars, technology

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