1) Ford allows for customization—Generation Y is one that values uniqueness, which shows on how many in that age group carry themselves. Whether its different hairstyles and colors, to tattoos, to exotic wardrobes, we’re seeing a rise of a generation that likes to stand out. Ford allows you to customize your car to your liking, including paint designs and different cosmetic parts.
2) More social media interaction—four different Facebook pages (“Ford Motor Company”, “Ford Mustang”, “Ford Performance”, and “Ford Trucks”) have over 1 million followers. Its Twitter account has nearly one million followers by itself. Each of these pages are loaded with videos and pictures, nearly all of which are received by 2,000+ ‘likes’ and often with 150+ ‘shares’ and nearly 200 comments. There is also a lot to be said about the actual content, as many of the photos and videos incorporate young people driving and interacting with the cars, therefore selling less of a product and more of an experience, which is exactly what studies conclude that millennials prefer.
3) Country music—country music has become the fastest rising genre among millennials when it comes to popularity. Taylor Swift, who’s only 25 years old, is the most popular artist. Luke Bryan and Blake Shelton have also made huge strides in both music sales and selling-out shows all over the Northeast. Country music and Ford have a historic relationship, and the songs that glorify highway rides and pickup trucks have trickled down to and resonated with the younger crowd.
4) Pricing—studies show that owning a car is more important to millennials than owning a house. Therefore, the fact that Ford has such affordable prices resonates with Generation Y. You can own a Ford Fiesta for only $14,090. All of its cars’ starting prices are below $25,000. Most SUVs are below $30,000, and Ford’s famous trucks go for an average $28,000. These reasonable prices, compounded with its renowned quality, are what millennials are looking for.
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