This script lettering was first used on company correspondence, before being put on the first production car, the Model A. It was designed by C. Harold Will. The art nouveau border that was included on the logo was very fashionable at the time.
The script that was written in this elongated form was known as the “script with wings”. It was used up until 1912, when the current font that we can see today on Ford vehicles was born.
This writing appears to be influenced by Henry Ford’s own signature.
The oval that was added was first used in 1907 by British agents Perry, Thornton, and Schreiber-predecessors of the original Ford Motor Company Limited of Great Britain. This oval presented Ford as being the “hallmark for reliability and economy”.
From 1927 onward, the use of this logo was deemphasized and then dropped all together. Overtime the oval that had encircled the Ford logo in times past got slimmer and more refined. Other than the standard blue color that had always been used, alternate colors of black and white were also tested out around 1961.
Today the Ford logo still has that same iconic blue oval, but has been made to look more modernized with a silver lining around its font and a white hue added to the lettering. It is a very simple, yet elegant design that was created on the 100th Anniversary of Ford Motor Company. The “Centennial Blue Oval” is widely considered as one of the most successful car logos in the world.