Auto sales are making a comeback in Europe. This past August, the industry
reported sales growth at 10.9% relative to past monthly numbers, and 8.9% growth
since the beginning of the year.
Even with the auto industy’s market size expanding, Ford’s bringing in the biggest
piece of that pie.
As demand in Europe increases for larger and commercial vehicles, Ford is cashing
in, and actively taking market share. Ford has gained an additional 2.3% share of
commercial vehicles in August (to 14.3%) and an additional 1.7% share of
commercial vehicles to date (to 12.5%). Ford has outperformed the auto industry in
terms of its own sales growth as well, as the company experienced 11.7% relative
growth in the month of August and 10% this year thus far.
Ford is now the second most popular car brand in Europe behind Volkswagen.