Ford typically has the image of a rugged, strong automobile company that Americans seek out for F-350 trucks that are bigger than some houses. And if this is what you think of when you think of Ford, you’d be right. But you’d also be right if you thought of Ford and thought of a minivan packed with kids on the way to a soccer game or a Spanish-speaking family on the way to church on a Sunday.
Ford is a company for everybody, and as women and Hispanics gain more market power, people will start to see Ford’s wide appeal and popularity among a diverse group of Americans. According to a report on Ford News Center, millenials, women, and Hispanics are changing the consumer market.
Women have gained an increased amount of buying power as they gain more careers in business as well as many other professions. As more and more women live in cities and catch up with and pass men in education and jobs they will gain more buying power and subsequently more power in the automobile industry.
Similarly, Hispanics’ buying power is also growing exponentially. There has been a 126 percent increase in the number of Hispanic households making more than $100,000 and that number is only increasing. Jim Farley, executive vice president of Global Marketing, Sales and Service and Lincoln recently said “As Hispanics buy luxury vehicles at a faster rate than the overall market, our brands must become more compelling, interesting and relevant than ever.”
As the economy around us is changing, so is Ford and many other companies as well. While Ford will always deliver the Ford Tough vehicles drivers have grown to know and love, the Ford customer is now more diverse than ever and we are committed to serving every single one of them.